Sommige reclames, zeker uit een ander land, zijn niet te verklaren. Neem de reclame van de Russische Burger King. Dj’s die hamburgers draaien in plaats van platen, tatoeëerders die het Burger King logo tatoeëren en een eenhoorn die het restaurant komt binnenlopen lijken geen normale situaties in een restaurant. Maar de reclame doet anders vermoeden:
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Na precies 59 seconden kijken, krijg ik wel heel erg veel trek!