Burger King heeft aangekondigd dat ze niet langer meer reclame maakt met “The King” in de hoofdrol. The King maakte sinds 2003 deel uit van de reclamecampagnes van Burger King.
Uit Amerikaans onderzoek blijkt dat de vermelding van calorieën op fastfood er voor zorgt dat er minder calorieën worden gegeten. Een op de zes snackers eet bij de vermelding van de calorieën minder calorierijk voedsel.
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