Smullers heeft in samenwerking met De Vegetarische Slager een vegetarische burger gelanceerd. De nieuwste burger wordt in alle Smullers verkooppunten op de stations zowel over de balie als via de automatiek verkocht.
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Groeiende vraag
We zien steeds meer alternatieven voor vegetariërs of flexitariër. Smullers speelt ook op de groeiende vraag naar burgers en vegetarische snacks in. Hiermee kunnen we onze Smullers fans nog beter te bedienen‘ aldus Mike Poelman (Category Manager NS).
Amper te onderscheiden
Volgens Smullers Marketeer Roger Bloem is er steeds meer kwaliteit te vinden voor de snackers die vlees (flexibel) laat staan”. Hij zegt daarover: “dankzij De Vegetarische Slager is er de afgelopen jaren zoveel gebeurt qua ontwikkeling en innovatie dat we nu een burger kunnen introduceren die amper te onderscheiden is van onze huidige hamburger.”
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