Muzikant en songwriter Ed Sheeran is gek op ketchup. De Brit heeft zelfs een tatoeage van een ketchupfles en zou altijd een fles ketchup bij zich hebben. Een betere ambassadeur kan er niet gevonden worden voor een ketchupmerk dus werd er samen met Heinz Edchup geïntroduceerd.
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De fles ketchup ziet er in eerste instantie hetzelfde uit als de herkenbare Heinz flessen. Het verschil lijkt hem vooral in het label te zitten. Op het label prijkt de naam Edchup en een aangepast logo. De gelimiteerde fles werd via Instagram aangekondigd en is sinds eind vorige week ook in Nederland verkrijgbaar.
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