Op het muziek, film en interactieve festival South by Southwest in Texas heeft Oreo een machine geplaatst die Oreo cookies 3D print. De machine bepaalt op basis van trends op Twitter welke smaak er wordt geproduceerd.
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4000 combinaties De machine is voorzien van 12 smaken en kan hierdoor 4000 verschillende combinaties maken. Na het festival zal de machine dienst doen over de hele wereld. Of de machine Nederland bezoekt tijdens deze wereldtour is niet bekend.
Roger Bloem is een marketeer met vakantie die zijn passie voor fastfood en de snackwereld deelt via CityGuys.nl. Hij werkte o.a. als Format Marketeer bij het NS Stations Retailbedrijf (o.a. Smullers) en bij Burger King in verschillende functies.
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