Zuid-Afrikaanse fastfoodketen Wimpy biedt sinds kort de menukaart ook in braille aan. Om aandacht voor het menu in braille te krijgen bedacht Wimpy een campagne om visueel gehandicapte consumenten naar de restaurants te krijgen.
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Brailleboodschap op hamburger
Wimpy bedacht 15 teksten over de hamburger die met sesamzaad in braille op de burgers werden geplaatst. De burgers werden vervolgens aan 15 visueel gehandicapte personen aangeboden. Het bedrijf filmde hun reacties en maakte er een reclame van.
Bekijk de reclame:
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