Heeft u de iconen van McDonald’s al gezien? Misschien was het in een bushokje of op de achterste pagina van een krant. McDonald’s maakt moment met uitvergrote foto’s reclame voor hun iconen.
Advertentie
Onder deze iconen vallen de Big Mac, McFlurry, Franse frietjes, kipnuggets en de Quarterpounder. McDonald’s is van mening dat de consument de echt iconen van de fastfoodketen ook zonder tekst of logo zou herkennen.
De zogenaamde no logo campagne is een idee van reclamebureau TBWA\Neboko. Juist omdat het McDonald’s logo zo herkenbaar is maakt het deze campagne zo speciaal. De vraag blijft natuurlijk kan de consument de snacks herkennen. Heeft u de advertentie gezien en dacht u toen aan de McDonald’s?
Negen nieuwe food emojis Aangezien er nooit genoeg food emojis (emotie-iconen) kunnen zijn komen er weer 9 bij. De officiële instantie achter de iconen…
A corona love story bij McDonald's In een nieuwe campagne van McDonald's richt de keten zich geheel op de (on)mogelijkheden van corona. De campagne heet A…
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