McDonald’s heeft plannen om de komende vier jaar elke dag een nieuw verkooppunt te openen in China. In 2013 wil McDonald’s al 700 verkooppunten toegevoegd hebben aan de bestaande 1300. Dit aantal staat in groot contrast met de ruim 14.0000 Amerikaanse McDonald’s vestigingen. De grootste concurrent op de Chinese markt is Kentucky Fried Chicken.
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Franchise Momenteel opent Mc Donald’s om de dag een vestiging in China. Maar om in te lopen op KFC is dat niet genoeg. KFC heeft namelijk 3.200 Chinese vestigingen. McDonald’s wil zich in China vooral meer gaan concentreren op franchises. Wereldwijd zijn 75% van de winkels eigendom van franchisenemers. In China zijn dat slechts zes winkels.
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