4 juli is in Amerika de nationale feestdag Independence Day. Deze feestdag is ook altijd de dag van de bekendste eetwedstrijd ter wereld: Nathan’s Famous hot dog eating contest. Reden voor Pepsi om een nieuwe hotdogsaus te introduceren.
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De Colachup saus is een combinatie van Pepsi Cola, gerookte tomaten, een mix van kruiden waaronder kaneel, tijm, oregano en paprika, uien en uiteraard ook ketchup. Kortgezegd cola en ketchup is Colachup.
Meervoudig winnaar van de hotdog wedstrijd, Joey Chestnut, heeft zijn veto gegeven en zegt dat Pepsi en hotdogs prima samen gaan. De eetkampioen zegt dat hij dol is op een Pepsi bij een hotdog, zolang het maar niet gaat om een recordpoging want dan gebruiken ze liever water.
De saus zal zeer gelimiteerd worden en is alleen op 4 juli verkrijgbaar in de stadions van Chase Field in Phoenix, Yankee Stadium in New York City, Target Field in Minneapolis en Comerica Park in Detroit.
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