TBWA/Paris is het reclamebureau achter McDonald’s. Het Franse bureau kan soms heel minimalistisch uit de hoek komen. Less is more! Dit keer heeft het bureau een campagne gemaakt rondom de lege verpakking. Geen gePhotoshopte burger of enorme close-up van een snack. Nee, een leeggegeten verpakking drukt precies uit waar het om draait.
Een grote advertentie met opvallende achtergrond kleur en voorop een leeg McDonald’s doosje. Opgegeten tot op wat kruimels na.
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