Vandaag is de nationale actiedag voor de slachtoffers van de aardbeving in Turkije en Syrië. Daarom heeft Kwalitaria een aantal burgers van omgedoopt tot Giro555 burgers en zijn ze vandaag te bestellen voor €5,55. De volledige opbrengst van deze burgers wordt door Kwalitaria gedoneerd aan Giro555.
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Het idee voor de actie is ontstaan vanuit de franchiseraad van Kwalitaria. “Onze ondernemers hadden sterk de behoefte om iets voor de slachtoffers van de aardbeving te doen”, vertelt marketing- en salesdirecteur Martijn Boone. “Zeker omdat er een aantal Turkse Kwalitaria ondernemers zijn die in meer of mindere mate persoonlijk betrokken zijn bij de ramp. Vanuit het hoofdkantoor kunnen wij dit initiatief natuurlijk alleen maar ondersteunen en we zijn dan ook direct aan de slag gegaan om de actie op te zetten. Het is mooi om met zoveel vestigingen iets te kunnen betekenen.”
De Giro555 burgers zijn vandaag te bestellen in elke Kwalitaria vestiging en op kwalitaria.nl.
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