Lee Towers, de man die nooit de deur uitgaat zonder zijn gouden microfoon, heeft zijn naam verbonden aan KFC. In een nieuwe campagne bedacht door reclamebureau Truus laat de Rotterdamse zanger van zich horen. Zijn stem zal zowel in tv-reclames als in radiospotjes te horen zijn.
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In de eerste reclame is de bijdrage van Lee Towers nog minimaal. Want hij wordt bijgestaan door een rapper. In de toekomst zal Leendert Huijzer (zoals Lee in het dagelijks leven heet) de vaste voice-over van Colonel Sanders worden.
Japie Stoppelenburg, de oprichter van reclamebureau Truus, ziet Lee Towers als een oer-Nederlandse held met een herkenbaar stemgeluid.
Jeugdige chipsfan volgt Doritos overal Niet alleen de Super Bowl of de muzikale acts rond het evenement zorgen voor veel reuring. Ook de reclames tijdens…
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