Smullers laat haar fans meedoen met de Olympische Spelen door een estafette te starten. Het is de bedoeling dat liefhebbers van de snackformule een puntzakfakkel van verkooppunt naar verkooppunt brengen. En het mooiste van alles: er kan een jaar lang gratis friet gewonnen worden!
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Gratis friet
Smullers zal via Twitter stap voor stap duidelijk maken welke route afgelegd moet worden. Er zijn meerdere puntzakfakkels die allemaal een andere route gaan afleggen. Deelnemers worden door Smullers beloond met verschillende prijzen waaronder de hoofdprijs: een jaar lang gratis friet voor degene die de fakkel op het eindpunt brengt.
Dagelijks langs Smullers
Roger Bloem, marketeer bij Smullers, zegt: “veel van onze klanten reizen dagelijks met de trein en komen hierdoor langs verschillende Smullers verkooppunten. Een estafettereis leek ons daarom een leuke manier om onze fans te belonen.”
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