De ALS Ice Bucket Challenge kan u niet zijn ontgaan, misschien komt het zelfs u neus al uit. Mocht u de afgelopen week toch onder een steen hebben gelegen: de uitdaging is om geld over te maken en aandacht te vragen voor de spierziekte ALS. Dit wordt gedaan door een bak met ijswater over het hoofd te gooien waarna er drie nieuwe personen worden uitgedaagd. Zo werd Ronald McDonald uitgedaagd door Wendy Clark, senior vice president bij Coca Cola.
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De actie mist zijn effect niet want inmiddels is er al meer dan $ 15 miljoen opgehaald (€ 11,2 miljoen). De Mascotte van McDonald’s gaat de uitdaging ook aan en gooit een bak met ijs over zich heen, waarna hij alle roodharige nomineert. Wij hadden stiekem gehoopt op een nominatie voor de Burger King, KFC en Subway.
Burger King kust Ronald McDonald In Finland heeft Burger King op een ludieke manier aandacht gevraagd voor de Helsinki’s Pride Week. In een advertentie werd…
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