Hoe zorgen adverteerders dat kinderen hun snacks willen proberen? Simpel, zet een populair tekenfilmfiguur of een figuur uit een computerspel op de verpakking. Ensemble Magazine heeft een aantal leuke snacks verpakking uit de jaren 90 op een rijtje gezet met bekende kinderhelden van toen. Figuren zoals the Flinstones, Loony Tunes, the Power Puff Girls en Dragon Ball Z sieren de voorkant van de snackverpakkingen. Een relatie tussen het product en het figuur op de verpakking is er vaak niet, maar maakt dat uit? Zolang ik maar kan genieten van mijn Turtles ijsje.
Oranje M&M’s met speciale M-ball De beste marketingtruc voor een voetbaltoernooi? Pak een goedlopende snack en maak deze oranje van kleur. Het zal u daarom…
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