De hamburgers en frietjes van McDonald’s zien er in de reclame stukken mooier uit dan in het echt. Inmiddels weten we ook hoe dat komt. Om een eerlijk beeld te geven van de snacks van McDonald’s deelt het restaurant eerlijke foto’s via Instagram. Op deze foto’s staan de snacks zonder Photoshop of filters.
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De fastfoodketen wil graag transparant zijn en kiest er daarom voor om de foto’s niet te bewerken. De #nofilter-campagne is bedacht door bureau DDB & Tribal Amsterdam. Er mag gezegd worden dat de burgers op de onbewerkte foto’s er nog steeds erg goed uitzien.
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