Ook Smullers steunt het Nederlands elftal. De snackbarketen die op stations zit bekent kleur door de frietsaus de komende tijd oranje te kleuren!
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Alle vestigingen verkopen tijdens het WK de oranje saus. Het is overigens niet de eerste keer dat de frietsaus bij Smullers een kleurtje krijgt. Tijdens de gaypride kleurde de frietsaus roze en won daarmee zelfs een prijs, in 2021 tijdens het EK kleurde Smullers de saus ook al oranje. Toen heeft het niet (genoeg) geholpen maar wie weet dit keer wel!
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