BusinessFinancing deed onderzoek naar de populairste fastfoodketens op basis van zoekopdrachten in Google. Wij dachten dat McDonald’s veruit favoriet zou zijn maar nu blijkt KFC wereldwijd de populairste keten te zijn. KFC staat namelijk in 83 landen op de eerste plaats, McDonald’s is in 40 landen het meest gezochte fastfoodmerk en Pizza Hut (18), Burger King (14) en Domino’s (6) maken de top vijf compleet.
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In een prachtig vormgegeven kaart kan per land gezien worden naar welke keten er het meest is gezocht. In Nederland en België is McDonald’s het populairste merk om op te zoeken. Net als in veel andere Westerse landen. Maar met name in Afrika, Zuid-Amerika en in Azie scoort KFC weer goed.
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