Snackfabrikanten maken regelmatig een statement voor de natuur of om bevolkingsgroepen te steunen. Dit keer is het aan OREO om de LGBTQ+ (Lesbian, Gay, Bisexual, Transgender, Queer or Questioning) gemeenschap te steunen doormiddel van kleurrijke koekjes.
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De OREO’s bevatten zeven gekleurde vullingen die overeenkomen met de pride vlag. Elke vulling heeft weer een andere smaak. De zeer gelimiteerde koekjes zullen niet in de schappen komen te liggen maar alleen uitgedeeld worden via Twitter en Instagram. Om kans op een van de 10.000 zakjes te maken moet men deelnemen aan een actie en laten zien wat bondgenootschap voor hen betekent.
OREO heeft vaker steun uitgesproken aan de LGBTQ+ gemeenschap en ziet zich dus ook als een bondgenoot. De actie kan rekenen op steun maar ook op de nodige boze reacties.
A loving world starts with a loving home. Watch OREO’s new film #ProudParent
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