Snickers heeft een inhaalslag gemaakt en is het favoriete zoete snackmerk. Snickers gaat van plaats drie naar plaats één en haalt daarmee M&M’s en kauwgommerk Trident in. De vele campagnes waaronder “you’re not you when you’re hungry” heeft grote invloed gehad. De groei is vooral gerealiseerd in Oost-Europa. Dit komt omdat bijvoorbeeld in Rusland een Snicker een vernieuwing is ten opzichte van de bestaande snacks.
Advertentie
Top 10
Snickers heeft met een omzet van 3,57 miljard dollar in 2012 1,8% van de markt in handen. Snickers is samen met de nummer twee M&M’s eigenaar van Mars inc. De top 10 is als volgt:
Wij gebruiken cookies op deze website om u een zo goed mogelijke ervaring te geven en relevante content te bieden. Door op "Alles accepteren" te klikken krijgt u alle cookies. Door te kiezen voor "Instellingen" kunt u per onderdeel bepalen welke u wilt accepteren.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duur
Omschrijving
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
