Pizzaketen Domino’s heeft door de coronacrisis een enorme groei doorgemaakt. De keten zag in Europa de online verkoop met bijna 20% groeien. Door het virus werd er 70% tot in sommige landen 80% van de bestellingen bezorgd.
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Nieuwe banen
Om aan de vraag te voldoen werden er ook veel nieuwe mensen aangenomen. In het moederbedrijf Domino’s Pizza Enterprises Limited (DPE) werden er 13.000 nieuwe banen gerealiseerd waarvan zo’n 2000 in Nederland. Naast de nieuwe banen werden er ook veel nieuwe vestigingen geopend. Alleen al in Europa kwamen er 78 nieuwe vestigingen bij.
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Digitale innovaties en het snel inspelen op de maatregelen zorgden ook voor een belangrijke rol in de enorme groei. Zonder de veiligheid uit het oog te verliezen wil Domino’s verder groeien. Het doel is om van 400 restaurants in Nederland, België en Luxemburg naar 600 restaurants te gaan.
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