De tegenvallende resultaten van McDonald’s in India hebben de keten doen besluiten om de prijzen van verschillende producten te verlagen. De prijzen van desserts, ontbijt en verschillende menu’s zullen 6 – 15 procent goedkoper worden. McDonald’s hoopt met de prijsdaling de verkoop te stimuleren.
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Van 210 naar 450
McDonald’s India geeft aan dat de verkopen tegenvallen, dit komt volgens hun doordat klanten meer op hun geld letten en de voedselprijs de afgelopen jaren procentueel meer is gestegen dan het inkomen. McDonald’s is sinds 1996 actief in India. Inmiddels heeft de fastfoodketen 210 filialen in India. Tegen 2013 moeten dat er 450 worden.
McDonald's richt pijlen op ontbijt McDonald’s introduceerde vorig jaar september verschillende lunchartikelen. Na de lunch gaat de fastfoodketen zich nu concentreren op het ontbijt. Het…
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