In een nieuwe reclame van Burger King, bedacht door marketingbureau MullenLowe, staat kip centraal. De reclame van Burger King lijkt in eerste instantie zelfs op een KFC reclame.
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Burger King heeft er voor gekozen om een dikke knipoog te maken naar de keten die bekend staat op hun kip. Ook Colonel Sanders komt duidelijk terug in de 30-seconden durende reclame. Om daarnaast ook nog de term KFG (King of Flame Grilling) te gebruiken uiteraard afgeleid van KFC. Het is duidelijk dat Burger King ons wil laten weten dat ze ook kip verkopen!
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