Tijdens de onlangs gehouden Gay Pride in Keulen heeft Burger King ‘The Proud Whopper’ verkocht. Met deze burger, die op de regenboogverpakking na hetzelfde is als een standaard Whopper, wil het bedrijf de homogemeenschap steunen.
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Verpakking
Een woordvoerder van de Burger King zegt dat ze met de regenboogverpakking, die voorzien was van de tekst We are all the same inside, klanten aan het denken willen zetten. Iedereen is anders aan de buitenkant maar van binnen zijn we allemaal hetzelfde.
Tijdens de Gay Pride van 2014 in San Francisco werd de ‘The Proud Whopper’ ook al verkocht. Bekijk hieronder een impressie van de dag:
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