De oprichter van The Better Pop Co., Ruby Schechter, heeft een ijslolly bedacht voor mensen met gevoelige tanden. Haar moeder was met haar gevoelige tanden inspiratiebron.
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Door de vorm van de ijslolly kunnen stukjes makkelijk afgebroken worden. Daardoor zullen mensen met pijnlijke of gevoelige tanden op een fijnere manier een ijsje kunnen eten. De smaken bestaan momenteel uit Piña Colada, Cherry sumak, Vanille appel kaneel, Chili ananas Tamarind en Mango mandarijn. Vooralsnog zijn de ijsjes in beperkte mate verkrijgbaar in Williamsburg, Brooklyn (Amerika).
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