In 1948 had McDonald’s een doorbraak met goedkope hamburgers en drinken dat snel uitgeserveerd kon worden. Het leverde de fastfoodketen een immense populariteit op. Maar in 2013 stagneerde de ontwikkeling. Waarna Steve Easterbrook aangetrokken werd om de boel weer recht te trekken.
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Er werd vooral geïnvesteerd in technologische ontwikkeling. In de 93 seconden durende animatie laat Bloomberg zien waar McDonald’s vandaan komt en waar het bedrijf waarschijnlijk naar toe gaat.
McDonald's Japan maakt anime reclamevideo McDonald's Japan heeft een nieuwe reclamecampagne gemaakt. Het is bijzonder want de video is geheel als animatie gemaakt. In de…
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