McDonald’s opende in 1971 haar eerste restaurant in Japan. Om het vijftigjarige bestaan in Japan te vieren keert de mascotte Mr. Speedee tijdelijk terug. Mr. Speedee is een kok met een hamburger als hoofd.
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De mascotte Mr. Speedee komt van het Speedee Service System, een ingenieus systeem om sneller hamburgers uit te serveren. Later werden er diverse mascottes gebruikt waarbij Ronald McDonald is blijven hangen.
De mascotte zal terug te zien zijn op de verpakking waaronder de drinkbekers, frietbakjes, zakken en burgerdoosjes.
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